The time has come for iTunes, Amazon and Blockbuster to offer movies and tv series in HD – for download to computers or apple tv. Inevitably there will be the ‘end-point’ war, such that you will be locked to a device. But there are a few devices that really should be able to play downloaded HD content legally – such as apple tv, PS3, Xbox, popcorn machine, and Laptops.
Take the case of iTunes – it is woefully inadequate for this purpose. 24 Season 8 is available for an EXTORTIONATE price on download, but only in Standard Definition. Why? Damages Season 3 is available on iTunes and in HD for approximately 40 UKP! I opted for this, largely as it just makes things easier, but primarily to see if it is worth it.
Ideally I want Lovefilm to let me download my rental movies to Apple TV or Boxee, and I really want Amazon and iTunes to sell me HD content to download to Apple TV or Laptop.
Come on mr/mrs marketing department heads – let’s get the content digital and transportable. No more lagging please.
AND DONT RIP OFF THE UK CONSUMER PLEASE! We like American prices, thank you.